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We won Best Marketing Campaign at Calderdale Community Spirit awards

We’re chuffed to bits to say that our Every Minute Matters campaign that ran last October was judged to be the best marketing campaign at the Calderdale Community Spirit awards last week! 

Rachel Titherington-Kay and Emma Harding from our marketing team were there to accept the award. Rachel said: “We’re incredibly proud of the Every Minute Matters campaign which raised £300k in just over 48 hours! It was a significant project, involving the creation of a video featuring a mum who Forget Me Not had supported through baby loss, website content, a direct mail to 6,500 people and e-shots to over 9,000, a social media campaign, local media coverage as well as communications with the teams taking part.

Of course, it was only possible with the hard work of not just the marketing team but also our colleagues in fundraising, our amazing volunteers and everyone who supported and donated to the campaign.

And thanks to the money raised, Forget Me Not has been able to help 100 more families suffering the pain of losing a baby. That’s what makes us the most proud.”